In-Store Pricing Insights

Inside the Mind of a Grocery Shopper

On an average day, 32 million Americans head to the grocery store to pick up necessities. Each shopper will visit the store an average of 1.5 times a week, racking up over 40 minutes each trip. In total, American shoppers spend 53 hours per year in the grocery store. As a brand, it’s important that…

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Make Your Match: Complementary Product Placement

The right product placement can make or break any product, and this is true for any retail industry – particularly the fast-moving consumer packaged goods (CPG) industry. Product placement can influence the shopping and buying behaviors of consumers. In fact, the location of a product and what is located next to it can be the…

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Do NOT Pass the Turkey Please, It’s Too Expensive

Did you know that the average Thanksgiving basket price across the country rose 5.08% versus one year ago? If we were to then ask you which region drove this growth, would you know? What about your product? Would you know the actual price increase of your own product during Thanksgiving? No, not the Suggested Retail Price (SRP), the actual price at shelf: what your…

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Behind the Growing Basket Force

We’re growing — and fast! Today, Basket announced that it hired a new head of our shopper community as well as leads in finance, sales, and engineering. That means our start-up has doubled in size in just two months, and is racing to expand its grocery platform, making it even easier and faster to compare…

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