Point-of-Purchase Insights You Need to Accelerate Your Grocery Brand

  • Ditch retroactive data today and secure shelf space for the future.
  • Grow your CPG brand with on-demand POP data.
Basket Insights

Point-of-Purchase Insights to Minimize Loss of Revenue

Point-of-Purchase Insights to Minimize
Loss of Revenue

Have you been feeling like your CPG brand can’t see its distribution voids or promotional execution gaps until you’ve fallen right through them? That can happen when the data you’re looking at is a month old.

Why is it CPG industry standard to pay exorbitant amounts of money to receive Point-of-Sale (POS) data to examine trends which don’t allow for immediate impact? This retroactive view of velocity and distribution is non-actionable and doesn’t help you to minimize loss of revenue.

It’s time to stop looking in the past, and start bringing data into real-time. We’re talking about Point-of-Purchase (POP) data: actionable insights which allow an emerging CPG brand to optimize their current efforts for success. In an industry in which 100% of purchase decisions are made at the shelf-level, let’s stop looking at check-out and begin checking-in with the POP experience.

Point-of-Purchase Insights to Minimize
Loss of Revenue
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What is Point-of-Sale Data?
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What is Point-of-Sale Data?
Point-of-Sale data, referred to as POS data, measures any location where a sale or transaction takes place. POS data measures how many units of product have been sold, which product is a best seller, which products are exchanged or returned, and so on. This data is retroactive, and is typically only available every 15 to 30 days.
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What is Point-of-Purchase Data?
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What is Point-of-Purchase Data?
Point-of-Purchase data, referred to as POP data, measures real-time pricing and promotions of products. POP data answers if trade marketing is being executed correctly, what the price points are for competitive products in designated markets, sales price history, and when the best time is to place products on promotion.
The Key to Successful Trade Promotions for CPG Brands

The Key to Successful Trade Promotions for CPG Brands

You don’t have time to wait for retroactive POS data. You need to drive sales now to secure your slot for the future. You might be thinking, “I have brokers who handle trade promotion for me.” But, trade marketing compliance at retail is far from perfect, no matter who you have on your team.

According to recent survey data, CPG brands perceive retailers to be up to 70% compliant in trade promotions. The reality: compliance was only 40%. And while brokers are invaluable when gaining access to prime retailers, particularly for emerging and mid-market brands, they often have multiple clients and competing priorities – and are not compliant around 53% of the time when it comes to trade execution.

The Point-of-Purchase shopper experience is too important to take a passive role in this process – take control and arm yourself with the information you need today.

The Key to Successful Trade Promotions for CPG Brands
  • 70% Perceived compliance
  • 40% Compliance rate
  • 53% Not Compliant

Earn Prime Shelf Space with On-Demand Grocery Business Intelligence

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Basket Insights is an on-demand database of on-the-shelf and promotional pricing for grocery products, giving CPG and FMCG companies a never-before seen view into the grocery marketplace. Powered by crowdsourced data and backed by over 18 billion historical prices, Basket Insights is continuously updated with real-time pricing and promotion verification. Customize your personalized dashboard to include insights that will revolutionize your shelf space marketing, trade execution strategy, promotion compliance and point-of-purchase optimization for good.

Pinpoint what you want, when and where you want it. We’ll provide the SKUs, the metros, and the historical data. Then, see the big picture faster and clearer than ever before.

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Accelerating Grocery Brands from Market Growth to Super-Market Growth

Access 98% of all grocery stores in America with no restrictions. Basket Insights captures the shelf and promotional prices - for your products and your competitors - and updates our platform in real time. Optimize your daily operations with our on-demand field-team, available to complete in-store audits in any metro and store, no matter how big or small.

The CPG and FMCG industry is a crowded market, and shelf space is coveted. Accelerate your FMCG market growth with the on-demand solution to shelf space marketing and trade promotion analysis. Basket Insights gives your company an unobstructed view into POP data that will help eliminate loss of revenue.

Real-time prices for eCommerce and brick & mortar stores
Real-time prices for eCommerce and brick & mortar stores
Data from all big box discounters and dollar stores
Data from all big box discounters and dollar stores
Data from participating and passive stores
Data from participating and passive stores
Pricing for private label and store brands
Pricing for private label and store brands
Promo type, sales pricing and promo length
Promo type, sales pricing and promo length
Sales price overlap and historical pricing
Sales price overlap and historical pricing
Trade promotion and visual signage verification
Trade promotion and visual signage verification
Brand loyalty and awareness accelerator
Brand loyalty and awareness accelerator

Start making intelligent decisions in real-time. Request a demo now.

Optimize Your Point-of-Purchase Strategy

On average, American shoppers spend 53 hours per year in the grocery store. Each moment, from stepping into the store to waiting in the checkout line, is an opportunity to improve your point-of-purchase experience.

Discover how you can optimize your point of purchase and decrease revenue loss with Basket Insights.

POP data focuses on the shelf experience and allows your brand to optimize current efforts to meet your velocity goals. Break the cycle of outdated data and failed trade marketing compliance. Stop revenue loss in its tracks.

Begin identifying problems immediately, right now.

Trade and Finance Managers
  • Trade marketing validation for promotions and shelf placement compliance.
  • Confirmation of visual marketing, including secondary displays and endcaps.
Sales Terms
  • Capturing on-the-shelf and sales pricing of you and your competitors products.
  • Uncover your competitors’ promotional calendar.
Category and Brand Managers
  • Keep up with every retailer your product is sold in.
  • Gain a full understanding of competitor POP strategy and promo schedules.
Chief Financial Officers (CFO)
  • Sales price overlap and historical pricing for unlimited brands.
  • Confirmation of promotional pricing across all retailers.

Insights from Fellow CPG Brands

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