Point-of-Purchase Insights to Minimize Loss of Revenue
Have you been feeling like your CPG brand can’t see its distribution voids or promotional execution gaps until you’ve fallen right through them? That can happen when the data you’re looking at is a month old.
Why is it CPG industry standard to pay exorbitant amounts of money to receive Point-of-Sale (POS) data to examine trends which don’t allow for immediate impact? This retroactive view of velocity and distribution is non-actionable and doesn’t help you to minimize loss of revenue.
It’s time to stop looking in the past, and start bringing data into real-time. We’re talking about Point-of-Purchase (POP) data: actionable insights which allow an emerging CPG brand to optimize their current efforts for success. In an industry in which 100% of purchase decisions are made at the shelf-level, let’s stop looking at check-out and begin checking-in with the POP experience.